BySteph Willemson December 6, 2019
It’s important not to place too much stock in the first few months of sales for a redesigned model, but the revamped compact sedan, nowavailable as a hybrid, saw its year-over-year sales increase 17.3 percent last month. Toyota as a whole recorded a 9.2 percent YoY gain, its best showing for the 11th month of the year.
Breaking down that figure into brands, the company’s namesake division rose 8.4 percent last month. Lexus posted a better showing, with volume up 13.8 percent; every crossover in the brand’s lineup gained volume for the month, and the recently redesigned ES continues to gain momentum, with a YoY gain of 7.7 percent. It’s year-to-date volume is up 7.5 percent.
As for the Corolla, the model is now in the black for the year, up 1.0 percent. That’s no small feat for any compact passenger car, or any car at all, for that matter. The Camry saw its sales rise 4.3 percent for the month, pushing the model closer to breaking even for the year.
In the truck realm, the Tacoma once again proved that it can do no wrong, posting a 5.3-percent YoY sales hike. Through the end of November, Tacoma sales are up 1.8 percent, despite the presence of a new rival in the form of the Ford Ranger.
Did all of this winning help Toyota break even, overall? Nope. The brand is still down 1.4 percent for the year, though Lexus sales are up by exactlythree vehiclesover this time last year. What’s important is that the brand’s higher-volume stalwarts are still doing well, and the cash sunk into recent redesigns seems to be paying off.
Thinking about the incentives angle? ALG data shows the brand’s incentive spend per vehicle rose 1 percent, year over year, in November, with the actual dollar amount being more than a grand less than the industry average.
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