Skoda verwacht in 2020 1.000 eenheden Karoq te verkopen


NEW DELHI: After receiving a tremendous response to the limited edition of Octavia RS 245,Skoda Indiais expecting to sell 1,000 units of upcoming SUVKaroqhere in 2020.
The full-sized Karoq, expected to compete with the likes of Jeep Compass, is set to arrive in India post-lockdown through the CBU route. Karoq, which appears to carry design elements from its sibling Kodiaq, was put on display at the Auto Expo 2020.
Karoq’s arrival is slightly delayed due to the coronavirus pandemic. Considering full import, and Czech technology packed to the brim, Karoq’s price to start over Rs 25 lakh (ex-showroom) is a no-brainer.
In an exclusive interview to TOI,Zac Hollis, director ofSkodaAuto India, explains, “Globally, there has been a shift from sedans to SUVs. Especially in China and Europe, SUV is emerging as a popular body type. We are about to launch Karoq here post-lockdown and the initial plan is to sell 1,000 units in 2020.”

SUVs aside, Skoda India heavily banks on sedans in the market. The likes of facelifted Superb and Rapid are standing on the fencing, waiting for their digital launch post-lockdown.
Hollis believes its not the right environment for launches. “We are holding our products back as the environment is not conducive to launches. It will be a different and unique experience when we roll out the Superb, Rapid and Karoq digitally.” The entire line up of Skoda vehicles can been booked through company’s digital platform.
Elaborating on plans, Hollis says, “The BS6 Kodiaq is also in the pipeline followed by the Octavia. We will drive them in the second half of 2020.”
Volkswagen Group, which Skoda is a part of, earlier in February announced €1 billion investment in India as part of project 2.0. Without reading between the lines of the current situation, Hollis notes the future plans remain intact.
“Our investment in the Indian market as part of Project 2.0 remains intact. We are optimistic, analysing the global scenario and not cutting our investment strategy,” says Hollis, adding the first car of India 2.0 – a mid-sized SUV – will be launched in mid-2021.

Lees Verder

Plaats een reactie