(Reuters) – Renault will rename its team Alpine from the 2021 season, the Formula One team said in a statementhereahead of the Italian Grand Prix on Sunday.
The team will take on the new name and also have a new color scheme with the French national colors of red, white and blue replacing yellow and black.
“Alpine is a beautiful brand, powerful and vibrant, that brings a smile to the faces of its followers,” new chief executive Luca de Meo said in a statement.
“By introducing Alpine, a symbol of French excellence, to the most prestigious of the world’s automotive disciplines, we are continuing the adventure of manufacturers in a renewed sport.
“We are bringing a dream brand alongside the biggest names, for spectacular car races made and followed by enthusiasts. Alpine will also bring its values to the F1 paddock: elegance, ingenuity, and audacity.”
Loss-making Renault, under De Meo, had announced a new organisational structure focused on core brands rather than geographical regions, with Renault F1 team principal Cyril Abiteboul overseeing one of the four divisions.
Reporting by Shrivathsa Sridhar in Bengaluru; editing by Jason Neely