Buick Regal Refresh onderweg, met een sterretj

Translating…

Byon October 21, 2019

Images: GM, via Autoweek.nl

As before, the Regal’s origins lie in the German-built Opel Insignia, with the current generation going on sale for the 2018 model year. Arriving as a five-door liftback and off-road-themed TourX wagon, the Regal is not accumulating sales in the same manner as Buick’s crossover lineup.

As you can see here, one crossover, the China-built Envision, seems to have had the biggest influence on the Regal’s design refresh. It’s seen in the revised headlight shape and front fascia. Out back, the bumper gets a redo, with slim, elongated exhaust ports. Here’s a U.S.-market 2019 Regal Avenir model for comparison:

Image: General Motors

While Chinese customers get a bonafide sedan version with trunklid and all, American customers receive the Regal Sportback for hatchback versatility and the marketing opportunities that come with.

North American buyers can thank a production contract for their ability to continue to get their hands on a Buick-badged Opel, despite the company being sold off by General Motors a couple of years ago. France’s PSA Groupe now holds the reins.

GM via Autoweek.nl

Still, the model’s future beyond 2020 remains uncertain, withAutomotive News‘ Product Pipeline listing shrinking domestic sales and a production cut at the Insignia/Regal plant as reasons why Buick could ditch “the nameplate sooner rather than later.”

Regal sales in the U.S. are down 19.6 percent through the end of September, a marked trajectory change compared to other models in the brand’s lineup. Overall, Buick sales have risen 1.4 percent since the start of the year. The nameplate was already in trouble when the previous-gen model was on sale. The market’s distaste for traditional sedans became increasingly obvious as time wore on, with 2017 returning the model’s worst full-year volume in decades (barring those recession-era years where the Regal was nonexistent).

Over 74,000 American buyers took a Regal home in 1999, but in the first three quarters of 2019, Regal volume stands at just 8,849. That’s not far off the volume of the LaCrosse, a full-size sedan Buick pulled the plug on earlier this year.

[Image: General Motors, viaAutoweek.nl]

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